Business Marketing (B.S.)
Students gain a strong foundation in marketing, consumer behavior, financial and business analytics, and marketing research, while also building practical skills in communication, strategy, and business operations. A required internship and a four-course “Careers in Business” sequence ensure students graduate not just with a degree, but with real career readiness.
For students who want to specialize, the major offers two concentrations built for where marketing is headed: Digital Marketing, covering everything from digital marketing analytics to social media strategy and growth hacking, and Professional Sales, focused on relationship-driven selling, negotiation, and sales leadership.
Both concentrations are taught in part through the Lower Cost Model of Independent Colleges Consortium (LCMC) using Rize Education, giving students access to specialized, industry-relevant coursework in a flexible online format.
Whether a student’s future is in brand strategy, digital campaigns, market research, or sales leadership, Greensboro College’s Marketing major offers the tools, mentorship, and hands-on experience to turn that future into a career.
Course Requirements
Students pursuing this major must complete the requirements linked below.
Marketing is one of the most in-demand, well-paying career paths in business today — and it’s only getting bigger. The U.S. Bureau of Labor Statistics projecting 6% job growth through 2034 and about 36,400 openings every year. Market research analysts — the data-driven professionals shaping how companies understand their customers — are seeing even faster growth, with the BLS projecting 7% growth and roughly 87,200 openings annually nationwide.
Why Earn it at Greensboro College?
Greensboro College’s Marketing major prepares students to step directly into this growing field, with the option to specialize in Digital Marketing — one of the fastest-growing areas of the profession, as businesses shift more of their strategy, spending, and customer engagement online — or Professional Sales, a high-demand skill set that remains essential across every industry. Combined with required internships and a dedicated Careers in Business course sequence, students graduate not just with a marketing degree, but with real career readiness for a job market that’s actively looking for them.
What Can I Do After Graduation?
With your B.S. in Business Marketing, you can further your education in graduate school or begin your career in several business-related professions, including:
- Marketing Manager $87,640 – $198,850+/year
- Market Research Analyst. $56,220 – $104,870/year
- Digital Marketing Specialist. $40,000 – $118,000/year
- Social Media Manager $44,000 – $103,000/year
- Brand Strategist. $44,000 – $103,000/year
- Advertising and Promotions Manager $87,640 – $198,850+/year
- Professional Sales Representative / Account Executive $45,000 – $110,000+/year
- Business Development Manager $54,000 – $155,000+/year
(Based on U.S. BLS (median, 2024 data).
