GREENSBORO, N.C. – Greensboro College today unveiled a new athletics logo as part of on-campus celebration of the college’s annual Give4GC 24-hour day of giving.
“In a liberal-arts institution as old as this, some things never change because they are our ethos; they are in our DNA and always will be,” President Lawrence D. Czarda, Ph.D., told a crowd of about 200 students, faculty and staff gathered outside Main Building. “They are in our DNA and always will be.
“But as times change, so do the styles and tastes of the generation entering college, and so our brand must evolve.”
The new logo and spirit marks replace logos that had been used for more than 20 years.
“I want to reassure you all that we are still One Pride, our logo will still depict a lion and lioness, and our main color will still be green – in fact, that green color will be standardized,” Director of Athletics Bryan Galuski said. “But the new logo is more modern looking. It presents Leo and Leona as equals, in the spirit of this college’s long tradition of equal opportunity. And we think it’ll be more fun.”
The crowd whooped and applauded when the new logo was revealed.
“We are proud of our new athletic branding and excited about the visibility they will give us in Greensboro and in the USA South Conference,” said Jena Miller, the athletic department’s senior woman administrator.
The college’s athletics department, Department of Institutional Advancement and Department of Student Development cooperated on the project with input from students, faculty, staff and alumni. A Florida-based firm, Lure Design, assisted with the logo and spirit mark design.
Give4GC, the college’s third annual 24-hour giving challenge, continues through midnight. Information and a link for online giving can be found at greensboro.edu/givetogc/give4gc.
The new logo is just one aspect of Defining the Path, the initiative the college launched in October to re-examine and improve students’ progression through college while enhancing their experiences. That effort has included everything from continual re-examination of the curriculum to the most capital-improvement projects on campus in 20 years.
Greensboro College provides a liberal arts education grounded in the traditions of the United Methodist Church and fosters the intellectual, social, and, spiritual development of all students while supporting their individual needs.
Founded in 1838 and located in downtown Greensboro, the college enrolls about 1,000 students from 29 states and territories, the District of Columbia, and seven foreign countries in its undergraduate liberal-arts program and six master’s degree programs. In addition to rigorous academics and a well-supported Honors program, the school features a 17-sport NCAA Division III athletic program and dozens of service and recreational opportunities. Learn more at greensboro.edu.
Think critically. Act justly. Live faithfully.
Lex Alexander, Director of Communications
815 W. Market St.
Greensboro, NC 27401
336-272-7102, ext. 5398